Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation
Artículo
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Artículo
DOAJ
Type of the article: Research Article
AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...
LCC LCC:Marketing. Distribution of productsIdioma eng
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
Open Access