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Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within ...

The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

Abstract Background It remains unclear how different mental health problems relate to educational and labor market outcomes, and whether differences between demographic subpopulations exist. To better understand the long...

Purpose — Understanding extreme downside risk is particularly important in emerging equity markets, where higher market volatility, lower liquidity, and weaker information environments make stock prices more vulnerable...

This paper provides a comprehensive bibliometric analysis of the existing literature concerning the broader asset pricing literature, with a particular focus on the topics of market integration, financial contagion, ri...

The accelerating expansion of green investment and climate-oriented finance has intensified scholarly interest in the relationship between financial markets and the energy transition. However, as this literature has ev...

Background: The expanding role of pharmacies in community health, driven by social marketing, requires careful examination. This study examines the historical environment, analyzing the themes, contributors, and trends t...

Abstract Financial time series forecasting is traditionally based on historical price patterns, often overlooking exogenous and behavioral variables that can significantly affect market movements. In this study, we enhan...

Traditional finance explains stock prices and portfolio choice through market efficiency and rational investors. A growing body of evidence, however, shows that psychological biases and emotions systematically affect how...

German transmission system operators received around 400 GW of battery storage connection requests in 2024, an enormous increase from the current 2.3 GW installed capacity. However, uncertainty remains regarding the impa...

This study examines the factors that determine whether firms adopt AI and are ready to invest, and explores labour-market and employment-related expectations in wartime Ukraine. Methodology. The study is based on origina...

Purpose – This study evaluates the Market Day program at TK ABA Percontohan, Bojonegoro Regency, as an authentic learning strategy to foster independence in early childhood using a CIPP-based evaluation framework. Met...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

The article considers strategic modeling of the competitive capabilities of tourism companies in a dynamic market. The purpose is to design an effective model for assessing competitiveness, using materials from the case ...

This study examines the economic security of business entities by conducting a systematic bibliometric analysis of academic research indexed in the Scopus database. Due to digital transformation, growing technological de...

This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of incr...

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...

This study examines the capital market reaction to the announcement of the 2024 Election quick count results. Specifically, it analyzes the differences in Abnormal Returns of LQ45 stocks and the Market Cumulative Abnorma...

This study provides an empirical analysis of the volatility dynamics of the Deutscher Aktienindex (DAX) stock index over a 20-year period based on daily observations, specifically from January 2, 2006, to March 20, 202...

Electric vehicles (EVs) have experienced rapid growth in emerging markets; however, aggregate expansion does not necessarily reflect stable adoption intention. This study examines a “perception–intention gap” in Th...

The rapid increase in electric-vehicle (EV) adoption across emerging economies is challenged by weak-grid conditions, high ambient temperatures, and limited investment capacity, making conventional charging infrastructur...

Abstract Vitamin D deficiency is a growing public health concern among young women. Despite its essential role in bone health and immune function, behavioral barriers limit supplementation. This study evaluated the effec...

The construction sector in many emerging Asian economies plays a critical role in generating employment but also faces significant socio-economic challenges, including the shortage of qualified personnel and limited acce...