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Materias / palabras clave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

This paper presents a systematic literature review that synthesizes existing empirical research on consumer behavior toward sustainable and agroecological food products. Following the PRISMA guidelines, the review examin...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

This study aims to analyze the effect of consumptive behavior and Islamic financial literacy on the interest in using fintech P2P lending among students of the Faculty of Islamic  Economics and Business (FEBI) at UINSU....

Materias / palabras clave: Consumers; Consumer behavior; Social marketing; Consumidores; Comportamiento del consumidor; Marketing social

Materias / palabras clave: Branding (Marketing); Psychological aspects; Consumer behavior; Marcas comerciales; Aspectos psicológicos; Consumo; Aspectos sociológicos

Materias / palabras clave: Consumer behavior; Comportamiento del consumidor

Materias / palabras clave: Consumidores; Conducta; Modelos econométricos; Consumer behavior

Materias / palabras clave: Consumidores; Conducta; Modelos econométricos; Consumer behavior

Materias / palabras clave: Consumer behavior; Marketing; Technological innovations; Innovación científica; Consumidor

Materias / palabras clave: Consumer behavior; Strategic planning; Marketing research; Comportamiento del consumidor; Planificación estratégica; Investigación de mercados

Materias / palabras clave: Customer services; Servicio al cliente; Consumer behavior; Comportamiento del consumidor

Materias / palabras clave: Commercial buildings; Design and construction; Edificios comerciales; Diseño y construcción; Consumer behavior; Comportamiento del consumidor

Materias / palabras clave: Business; Empresa; Consumer behavior; Comportamiento del consumidor; Consumers; Consumidores

Materias / palabras clave: Consumer behavior; Consumidor

Materias / palabras clave: Consumer behavior; Consumption (Economics); Social aspects; Consumidor; Comportamiento

Materias / palabras clave: Retail trade; Management; Consumer behavior; Plant layout; Comercios; Gestión; Consumidores; Conducta; Distribución en planta

Materias / palabras clave: Business and Economics; Consumer behavior; Negocios y economía; Conducta del consumidor; Marketing; Research; Comercialización; Investigación

Materias / palabras clave: Consumer behavior; Research; Electronic commerce; Comportamiento del consumidor; Investigaciones; Comercio electrónico

Materias / palabras clave: Consumer behavior; Research; Consumers' preferences; Electronic commerce; Compulsive shopping; Comportamiento del consumidor; Investigaciones; Preferencias de los consumidores; Comercio electrónico; Compra compulsiva

Materias / palabras clave: Marketing; Comercialización; Market segmentation; Segmentación del mercado; Consumer behavior; Comportamiento del consumidor

Materias / palabras clave: Marketing; Management; Communication in marketing; Consumer behavior; Administración de mercadeo; Comunicación en mercadeo; Consumidores; Actitudes

Materias / palabras clave: Análisis de mercado; Marketing; Consumer behavior