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Materias / palabras clave: Consumers; Consumer behavior; Social marketing; Consumidores; Comportamiento del consumidor; Marketing social

The rise of urban air mobility (UAM) and electric vertical takeoff and landing (eVTOL) aircraft necessitates the development of well-designed vertiports that align with consumer expectations. This study examines consumer...

Public Law 111-216, passed in 2010, has drastically increased the required number of flight hours necessary to become a commercial airline pilot from 250 hours to 1,500 hours in the United States. Intended to increase th...

This article analyzes the determinants of consumers’ purchase and consumption of geographical indication (GI) agricultural products through a ten-year systematic review. There exist growing concerns about food safety, ...

Greenwashing (GW) occurs when environmental communication is not matched by environmental performance, creating unwarranted sustainability impressions. This PRISMA 2020 systematic review synthesizes 88 peer-reviewed stud...

This paper presents a systematic literature review that synthesizes existing empirical research on consumer behavior toward sustainable and agroecological food products. Following the PRISMA guidelines, the review examin...

Background: Social media influencers (SMIs) are critical information sources for beauty and personal care product purchases, yet limited research exists on their effectiveness in emerging markets like South Africa. Exis...

The increasing complexity of halal supply chains has intensified transparency challenges, yet limited studies integrate behavioural and innovation theories to explain consumer adoption of blockchain-based halal traceabil...

This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positi...

This article determines the effect of crisis changes on the structure of household expenditures in the following different regions of Ukraine: Kyiv, Lviv, Kharkiv, Odesa, and Vinnytsia. The study covers the period before...

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, w...

This Campbell systematic review examines the effects of input subsidies on agricultural productivity, beneficiary incomes and welfare, consumer welfare and wider economic growth. The review summarizes evidence from 15 ex...

BackgroundAI anchors are increasingly deployed in live-streaming commerce, raising the question of whether they can substitute for human anchors. Prior studies have documented differences in consumer responses to these a...

The global market structure has undergone significant transformations due to the widespread integration of information technology. As a result, electronic commerce has emerged, propelled by technological advancements, an...

Previous research has shown that stigmas play an important role in trust. While previous research has focused on trust in individuals with stigmas in various settings, no research that we know of has specifically looked ...

Digital marketing and social media have had a profound effect on the Romanian business landscape, presenting novel opportunities for businesses to engage with consumers, increase brand visibility, and drive growth. T...

From the moment cellphones first appeared in Japan 30 years ago, their sales have been growing at a dramatic pace. However, Japan's cellphone market is now saturated. It is monopolized by three major cellphone carri...

Gender equality is a central aspect of teacher education and home and consumer studies (HCS) in Sweden. Despite clear educational goals, studies indicate that gender equality perspectives are insufficiently integrated in...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

Abstract Consumer’s interest in sustainable livestock farming methods has grown in response to concerns for the environment and animal welfare. The purpose of this study is to examine the different influences of sustai...

The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited. Existing studie...

Adults with Autism Spectrum Disorders (ASD) may face challenges in employment settings due to difficulties in social functioning. Bespoke employment interventions aim to make it easier for adults with ASD to secure and m...

In the present era, due to the diffusion of technology, internet usage has increased substantially. As a result, consumers' online purchase intention increased substantially. This study examined the impact of four antece...

The sustainable utilization of post-consumer waste glass in concrete has emerged as a promising approach to reduce cement consumption, mitigate landfill disposal, and enhance material performance. However, most previous ...