Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis
Artículo
Acceso abierto
Artículo
DOAJ
Type of the article: Research Article
AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within ...
LCC LCC:Marketing. Distribution of productsIdioma eng
Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.
Open Access