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Tunisia constitutes one of basic directions of tourist trips in Poland. However terrorist attack on the museum in Bardo, widely related in mass media, changed the image of Tunisia as the safe holiday destination. The ass...

Abstract Novel meat-inspired products, such as cell-cultivated meat and meat analogues, embrace environmental sustainability, food safety and security, animal welfare, and human health, but consumers are still hesitant t...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

The increasing role of health and quality of life factors in shaping modern socio-economic development models, along with the transformation of consumer behavior, contributes to the growing scale of the wellness economy....

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...

Inspired by Vargo & Lusch’s Service-Dominant Logic (SDL) and relying on the Austrian School’s individualism and subjectivism, we use knowledge from economics to better support the discussion of the primary topic of M...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

Este trabajo estudia las actividades de fusiones y adquisiciones de empresas desde la perspectiva de los agentes económicos involucrados y las consecuencias sobre ellos en términos de bienestar económico. En particula...