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This study synthesizes current research on consumer behavior and purchase intention in the halal food sector by conducted a systematic literature review of 37 articles (2018-2024) from the Scopus database using the PRISM...

In the present era, due to the diffusion of technology, internet usage has increased substantially. As a result, consumers' online purchase intention increased substantially. This study examined the impact of four antece...

Prior studies demonstrate that controlled rest in position (CRIP) may help compensate for pilot fatigue. CRIP allows for one pilot to nap in their cockpit seat during the cruise phase of flight, provided that certain pol...

Replacing single use plastic packaging with repeatedly refilled reusable containers is a ‘refill on the go’ business model that can contribute to circular economy objectives. Despite potential to enable sustainable c...

“Buy Now, Pay Later” (BNPL) has reshaped consumer spending behaviors, with Malaysia experiencing a significant surge in adoption and usage. BNPL is widely used by Gen-Z and millennials as a form of payment, leading t...

The fashion industry faces urgent challenges related to overconsumption, material waste, and consumer detachment from garment lifecycles. While circular economy (CE) principles offer a promising alternative, strategies t...

Este escrito contiene el desarrollo de temáticas como los contratos de condiciones generales, en los cuales se incorpora la figura de la cláusula de permanencia mínima, se hace referencia en forma específica a los co...

It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the resear...

The portfolio optimization problem is a mathematical and financial decision-making method that aims to achieve an optimal trade-off between financial risk and return. This paper presents the first application of the nove...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

Introduction According to modern scholars (N. Maslova, B. Astafiev), one of the important reasons for the global planetary crisis, including modern educational system in particular, is violation of the conformity of natu...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

With the increasing decline of basic supply networks, both the organization of grocery shopping and perceptions of accessibility have shifted. In light of the many factors that shape shopping behaviours, preferences, and...

Abstract Restructured meat (RM) products are gaining importance as an essential component of the meat industry due to consumers’ interest in health benefits. RM products imply the binding or holding of meat, meat by-pr...

Natural wines have garnered increasing attention from health-conscious and environmentally aware consumers, thereby carving out a distinct niche within the broader wine market. This study adopts the Contingent Valuation ...

We examine the impact of political orientation on fiscal regulation and product differentiation within a spatial duopoly. Using a modelling approach a la Hotelling, we explore how the regulator’s political stance -whet...

The aim of this paper is to test the impacts of oil price increases on monetary policy implementation in the largest oil importers. For that purpose, we estimate structural vector error correction (SVEC) models to sh...

The aim of the paper was to analyze the structure of the effect of the observed elements of the promotional mix on the selection of sports products in Slavonski Brod. The analysis was conducted on a sample of 385 entitie...

Abstract Flavor and taste are critical factors influencing consumer attraction for meat, shaping preferences and commercial demand. This review examines conventional and novel approaches to flavor and taste creation in t...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...

This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...