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From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

Abstract Our possessions are a major contributor to and reflection of our identities. A variety of evidence is presented supporting this simple and compelling premise. Related streams of research are identified and drawn...

This paper considers a general equilibrium model of an economy in which some firms may exhibit various types of non-convexities in production, there are external effects among agents and the commodity space is infinite d...

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

The authors investigate the conceptualization and measurement of service quality and the relationships between service quality, consumer satisfaction, and purchase intentions. A literature review suggests that the curren...

Fil: Ibarra, Claudio Martín. Universidad Nacional de Quilmes; Argentina. El cartonerismo en la Ciudad Autónoma de Buenos Aires (CABA) se visibilizó a partir de la crisis de coyuntura que atravesó la sociedad argentin...

En este artículo desarrollamos un modelo condicional parsimonioso del gasto de consumo en la Argentina para el período 1977-1990. Nuestro conjunto de información contiene, además del gasto de consumo, el ingreso y la...

"Este trabajo pretende capturar la voz del consumidor dentro del mercado de celulares "smartphone" de Estados Unidos. Su objeto de estudio es el Droid Incredible, un producto de HTC. Por otro lado, se comparará el rendi...

El propósito de este trabajo es desarrollar una metodología para la determinación del precio de los combustibles derivados del petróleo y aplicarla al sector energético argentino. Sobre la base de un modelo matemát...

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the mar...