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A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

El trabajo evalúa la rentabilidad social de la investigación ganadera aplicable a la zona de cría de la Provincia de Buenos Aires. El análisis se basa en el cálculo del incremento del excedente total (consumidor y p...

El propósito de este trabajo es desarrollar una metodología para la determinación del precio de los combustibles derivados del petróleo y aplicarla al sector energético argentino. Sobre la base de un modelo matemát...

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consumer response to the mar...

Materias / palabras clave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: consumer research, economy, markets, everyday life, household economy, consumer behaviour; Social Sciences: Commerce: Business

Materias / palabras clave: consumer protection, food safety, market research, public health, marketing ethics; Social Sciences: Commerce: Business: Marketing. Distribution of products