Branding sustainability across borders: The role of extension fit, environmental concern, and brand image in Portugal and Turkey
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This study explains how consumers form attitudes toward sustainable fashion line extensions by integrating Brand Extension Theory (BET) with the Theory of Planned Behavior (TPB). Using survey data from 786 consumers in P...
LCC TENDOkVudmlyb25tZW50YWwgZWZmZWN0cyBvZiBpbmR1c3RyaWVzIGFuZCBwbGFudHM~; LCC:Economic growth, development, planningIdioma eng
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