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This paper presents a systematic literature review that synthesizes existing empirical research on consumer behavior toward sustainable and agroecological food products. Following the PRISMA guidelines, the review examin...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

Eco-labeling and Environmental, Social, and Governance (ESG) practices are increasingly promoted in the global forestry sector to encourage sustainable consumption. However, limited research has examined how consumers' a...

Background: Despite growing environmental awareness, significant gaps persist between environmentally sustainable consumption intentions and behaviors. Most research examines barriers to environmentally sustainable consu...

In response to the global environmental crisis, reducing the impact of production and consumption is essential. Within the clothing system, research and policy have focused primarily on sustainable production and end-of-...

This study explains how consumers form attitudes toward sustainable fashion line extensions by integrating Brand Extension Theory (BET) with the Theory of Planned Behavior (TPB). Using survey data from 786 consumers in P...

As sustainability gains prominence in the beverage sector, the need for related product information on the demand side is rising accordingly. Thus, this study examines how biospheric values, greenwashing accusations, and...

The effects of Micro-Celebrity Endorsements (MCE) and three multidimensional Care Motivations [World Care (WC), Self Care (SC), and Ecological Welfare (EW)] on Attitude Towards Sustainable Consumption (ATSC) and Purchase...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...