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Reconciling urban expansion with ecological integrity is a key objective of the Kunming-Montréal Global Biodiversity Framework, particularly in fluvial and coastal cities. Their extensive river networks and urban wetlan...

Electric vehicles (EVs) have experienced rapid growth in emerging markets; however, aggregate expansion does not necessarily reflect stable adoption intention. This study examines a “perception–intention gap” in Th...

This study explains how consumers form attitudes toward sustainable fashion line extensions by integrating Brand Extension Theory (BET) with the Theory of Planned Behavior (TPB). Using survey data from 786 consumers in P...

The green economy spans interrelated domains—climate change and social equity, sectoral decarbonization, markets and ESG investment, and environmental health. Understanding how these dimensions interact is critical for...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...

Product packaging is a critical tool influencing consumer perceptions. This study examines how the perceived personality of disruptive products like canned wine links to social stereotypes of their drinkers. Surveying 13...

Organisations are under increasing pressure today to provide proof of responsible performance in environmental, social, ethical, operational, customer, and financial facets. Despite the huge research effort on Green Huma...

As global interest in sustainability and circular economy models intensifies, understanding consumer behaviour toward refurbished products becomes increasingly important—particularly in emerging markets like India. Thi...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...