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Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dim...

A small but increasing number of airports have implemented a hidden disability assistance program (HDAP) and issued sunflower lanyards to allow airport staff to recognize their travelers who have a hidden disability (HD)...

Many studies have explored personality types of civil and military pilots, however research into pilot students currently or recently undertaking flight training is relatively limited. By using the Australian Personality...

The Regional Aviation Association of Australia (RAAA) has identified a need to better understand the concerns of its members in the attraction and retention of early career pilots. RAAA has further identified the need to...