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This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude ...

Understanding consumers’ preferences has always been important for economic theory and for business practitioners in operations management, supply chain management, marketing, etc. While preferences are often conside...

This study examines the preferences and influences on the decisions of Croatian customers when purchasing food supplements. A survey of 312 customers of food supplements in Croatia found that distribution channels and ph...

It was the goal of this research to examine the dynamics of Croatian transformation to market orientation and test whether the market orientation model changes with time as the business environment changes. Based on the ...

The purpose of this research is to understand how current marketing research conceptualises natural and traditional products – products that strongly attract consumer attention and capture large and growing market sh...

We examine the impact of political orientation on fiscal regulation and product differentiation within a spatial duopoly. Using a modelling approach a la Hotelling, we explore how the regulator’s political stance -whet...

The aim of this paper is to test the impacts of oil price increases on monetary policy implementation in the largest oil importers. For that purpose, we estimate structural vector error correction (SVEC) models to sh...

This paper analyzes the nature of the farmers’ market in Romania and its position regarding the main rivals: the specialized stores and the supermarkets. We use a multinomial logit model to estimate the consumers’ ch...

This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...