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IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communicati...

ObjectivesAt the nexus of rapid digitization and demographic aging, leveraging the social potential of digital technologies to achieve active aging goals has emerged as a key concern. Drawing on the digital empowerment p...

While traditionally not considered part of the scientific method, science communication is increasingly playing a pivotal role in shaping scientific practice. Researchers are now frequently compelled to publicise their f...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

IntroductionGlobalisation has transformed the way families interact, communicate, and navigate their relationships across contemporary societies. In Nigeria, particularly in urban centres such as Lagos State, increasing ...