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This study examines the determinants of repurchase intention in Gojek’s digital service environment by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with Customer Relations...

Online advertising platforms commonly employ Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) models to determine advertiser fees based on user engagement and exposure metrics. While these pricing arrangement...

Small businesses often handle customer questions through manual replies via chat applications or phone calls, causing repetitive work, delayed responses, and inconsistent information delivery. This study proposes a web-b...

This research aims to implement web scraping techniques to collect testimonial data from the CeriaMultimedia website and perform sentiment analysis to evaluate service quality. The collected data consists of a limited nu...

Customer analytics in financial retail, payments, and bank marketing frequently relies on segmentation and propensity prediction, but transactional logs are sparse, high-dimensional, and only weakly labeled. This paper p...

The rapid development of information technology has significantly transformed administrative practices within government institutions, encouraging the transition from conventional manual systems to integrated digital pla...