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This conceptual paper examines the adoption of Artificial Intelligence (AI)-driven wearable technology, including smartwatches, fitness trackers, wearable ECGs, glucose monitors, and pain management devices, in transform...

Over the past decade, mobile devices have become an integral part of our daily routines, offering a broad spectrum of applications that enhance everyday tasks. As more people adopt smartphones, developers are increasingl...

The role of Generative Artificial Intelligence (Generative AI) in Electronic Customer Relationship Management (Electronic-CRM) systems is reshaping consumer engagement in the banking or financial industry. There is a sig...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

The field of artificial intelligence (AI), machine learning and intelligent automation has become pervasive in our modern digital world. It extends from business and public services to environmental management and even i...