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Data analytics is the essential component in deriving insights from data obtained from multiple sources. It represents the technology, methods and techniques used to obtain insights from massive datasets. As data increas...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

More flexible and cooperative decision-making processes are required as a result of society's digital transformation. The role of augmented intelligence, that is the synergistic fusion of artificial intelligence and huma...

The field of artificial intelligence (AI), machine learning and intelligent automation has become pervasive in our modern digital world. It extends from business and public services to environmental management and even i...