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The rapid growth of e-commerce has led to product overload, which has resulted in personalized product discovery becoming a crucial problem for consumers. Classic recommender systems (RS), which rely heavily on content-b...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

This study proposes and validates a conceptual framework using a sign language (SL) chatbot in the e-commerce domain to improve accessibility. Currently, the use of SL is a less-explored area in online platforms. It is d...

This study aims to examine the factors that influence purchase intention in live streaming e-commerce among Malaysian university students. It explores background characteristics, shopping behaviours, and live stream feat...

The primary objective of this study is to examine the crucial determinants that influence customer satisfaction in Facebook livestream e-grocery shopping in Malaysia, with a particular focus on housewives as a significan...