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DETERMINANTS OF HALAL COSMETIC PURCHASE DECISIONS THROUGH ONLINE APPLICATIONS WITH THE UTAUT APPROACH (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND ISLAMIC BUSINESS, UIN SUMATERA UTARA)

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Acceso abierto Artículo DOAJ

DETERMINANTS OF HALAL COSMETIC PURCHASE DECISIONS THROUGH ONLINE APPLICATIONS WITH THE UTAUT APPROACH (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND ISLAMIC BUSINESS, UIN SUMATERA UTARA)

Sofia Lubis et al · Universitas Trunojoyo Madura · 2025 · ISSN 1829-7935

This study aims to analyze the factors influencing the decision to purchase halal cosmetics through e-commerce applications using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach.This study employe...

LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng

Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.

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THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)

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Acceso abierto Artículo DOAJ

THE INFLUENCE RELIGIOSITY, LIFESTYLE, PRICE, AND FASHION TRENDS ON MUSLIM FASHION PURCHASE DECISIONS (A CASE STUDY OF GENERATION Z IN MEDAN CITY)

Ditiya Puspita · Universitas Trunojoyo Madura · 2025 · ISSN 1829-7935

This study aims to analyze the influence of religiosity, lifestyle, price, and fashion trends on Muslim fashion purchasing decisions by Generation Z in Medan City. The method used is a quantitative approach with SEM-PLS ...

LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng

Acceso abiertoRuta libre sin proxy. Acceso recomendado cuando no hay suscripción activa.

Open Access

Disponible en línea Ficha bibliográfica

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