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This study examines the issue of selecting an optimal electoral system for the first post-war elections to the Verkhovna Rada. It argues that the design of the electoral system will have a significant impact on both the ...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The article analyzes the theoretical foundations and practical aspects of implementing artificial intelligence (AI) technologies in educational and scientific space. Based on a systematic analysis of international resear...