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The features of state sovereignty in the dimension of the information age and globalization are considered. The importance of state sovereignty for ensuring effective development and competitiveness of society is emphasi...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

This article explores the potential of using artificial intelligence (AI) technologies to optimize the learning process in the context of teaching Maritime English to higher education students with low language proficien...