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In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

This article emphasizes the critical importance of public administration effectiveness during a full-scale war, highlighting the capacity of government to respond efficiently to security challenges, maintain public order...