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Gastrodiplomacy as a tool of strategic communication: from local products to global impact

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Gastrodiplomacy as a tool of strategic communication: from local products to global impact

Tetiana Parfinenko · V. N. Karazin Kharkiv National University · 2025 · ISSN 2310-9513

The object of the study is gastrodiplomacy as a component of the state’s strategic communications within the global environment. The aim of the research is to provide a comprehensive analysis of gastrodiplomacy as a to...

LCC LCC:International relationsIdioma eng

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SCIENTIFIC JUSTIFICATION OF THE IMPORTANCE OF BRANDING IN STRATEGIC MARKETING

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SCIENTIFIC JUSTIFICATION OF THE IMPORTANCE OF BRANDING IN STRATEGIC MARKETING

Igor Belostecinic · V. N. Karazin Kharkiv National University · 2025 · ISSN 2524-2547

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

LCC TENDOkVjb25vbWljcyBhcyBhIHNjaWVuY2U~Idioma ukr

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CONTENT TRANSFORMATION OF THE CONCEPT OF COMPETITIVENESS IN THE CONTEXT OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS

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CONTENT TRANSFORMATION OF THE CONCEPT OF COMPETITIVENESS IN THE CONTEXT OF DIGITALIZATION OF HIGHER EDUCATION INSTITUTIONS

Natalia Bobro · V. N. Karazin Kharkiv National University · 2025 · ISSN 2524-2547

The article is devoted to the content transformation of the concept of competitiveness of higher education institutions in the context of digitalization and the search for conceptual foundations for its systematization. ...

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CONTROLLING AS A MANAGEMENT TOOL FOR ENTREPRENEURIAL ACTIVITIES ON THE BASIS OF CORPORATE SOCIAL RESPONSIBILITY

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CONTROLLING AS A MANAGEMENT TOOL FOR ENTREPRENEURIAL ACTIVITIES ON THE BASIS OF CORPORATE SOCIAL RESPONSIBILITY

Daria Butenko et al · V. N. Karazin Kharkiv National University · 2025 · ISSN 2524-2547

The purpose of the article is to substantiate the role and determine the significance of controlling as an effective tool for managing entrepreneurial activities in the context of implementing the principles of corporate...

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TRIADIC DECODING OF THE CONCEPT OF LOGISTICS SERVICE: A THEORETICAL AND METHODOLOGICAL APPROACH

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TRIADIC DECODING OF THE CONCEPT OF LOGISTICS SERVICE: A THEORETICAL AND METHODOLOGICAL APPROACH

Iryna Fedotova et al · V. N. Karazin Kharkiv National University · 2025 · ISSN 2524-2547

The article explores the conceptual foundations and strategic dimensions of logistics service management in the context of modern supply chain systems. Logistics service is viewed as a complex and dynamic system that int...

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