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The object of the study is gastrodiplomacy as a component of the state’s strategic communications within the global environment. The aim of the research is to provide a comprehensive analysis of gastrodiplomacy as a to...

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has...

The article is devoted to the study of the transformation of the cultural profile of the modern Ukrainian tourist and ways of using it for the development of the tourism sector of Ukraine in the current conditions. The f...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...