Buscar recursos académicos

Digital marketing and social media have had a profound effect on the Romanian business landscape, presenting novel opportunities for businesses to engage with consumers, increase brand visibility, and drive growth. T...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has...

The purpose of the presented study is to develop a comprehensive research methodology for evaluating the readiness of young professionals in Latvia to work within AI-enhanced human resource (HR) environments. As artifici...

Alemania destina el 11.5% del PIB en salud y destaca en muchos sectores, la salud en uno de ellos. El siguiente articulo aborda la revisión de la literatura del marketing en salud en Alemania teniendo en cuenta el lapso...

Abstract This contribution provides a brief description of the harvest of stingless bee honey by Creole people in the Chaco forest from the informal “meleo” which is the collection of bee colony products mostly ho...