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The aim of this article is to discuss the relation between the contemporary use and advertising of pharmaceutical drugs based on the so-called culture of consumption. We discuss advertising as a means of strengthening th...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

Online advertising platforms commonly employ Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM) models to determine advertiser fees based on user engagement and exposure metrics. While these pricing arrangement...

The pharmaceutical industry uses advertising to promote its products. Controlled drugs can only be advertised to professionals who are licensed to prescribe or dispense them. This paper makes an extensive review of scien...

AbstractThis study examines how medical students and clinicians report experiencing patient medication requests associated with prescription drug direct-to-consumer advertising on social media; survey data from 98 respon...

Social media advertisements can influence consumers' purchasing preferences by impacting their awareness, attitude, trust, and intention towards the advertised products, services, or brands. This study aims to achieve tw...

Materias / palabras clave: Deceptive advertising; Publicidad engañosa; Communication; Comunicación

Materias / palabras clave: Fotografía comercial; Fotografía; Técnica; Commercial photography; Technique; Advertising photography

Materias / palabras clave: Television programs; Spain; Television advertising; Marketing; Televisión; Publicidad

Materias / palabras clave: Advertising; Publicidad; Spain; Politics and government; España; Política y gobierno

Materias / palabras clave: Communication in politics; Latin America; Historical films; Television advertising; Cine; Comunicación política; Publicidad televisada; América Latina

Materias / palabras clave: Advertising; Communication in marketing; Publicidad; Marketing

Materias / palabras clave: Mercadotecnia; Publicidad; Relaciones públicas; Marketing; Advertising; Public relations

Materias / palabras clave: Spanish poetry; History and criticism; 20th century; Advertising in literature; Advertising copy; Spain; Persuasion (Rhetoric); Slogans; Poesía española; Siglo XX; Arte publicitario; Campañas publicitarias; Redacción...

Materias / palabras clave: Advertising; Creativity in advertising; Publicidad; Creatividad

Materias / palabras clave: Advertising laws; Derecho publicitario; Advertising; Spain; Publicidad; España

Materias / palabras clave: Advertising campaigns; Campañas publicitarias; Advertising; Publicidad

Materias / palabras clave: Publicidad; Comercialización; Técnicas de comunicación; Comunicación de masas; Advertising; Advertising management; Marketing; Sales promotion

Materias / palabras clave: Customer relations; Relaciones con los clientes; Fairs; Ferias; Advertising; Publicidad

Materias / palabras clave: Creativity in advertising; Creatividad en la publicidad; Advertising; Publicidad

Materias / palabras clave: Advertising; Research; Social aspects; Publicidad; Investigación; Aspectos sociales

Materias / palabras clave: Creatividad en la publicidad; Campañas publicitarias; Creativity in advertising; Advertising campaigns