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Data analytics is the essential component in deriving insights from data obtained from multiple sources. It represents the technology, methods and techniques used to obtain insights from massive datasets. As data increas...

The emergence of business intelligence (BI) from advancements in information technology transforms vast amounts of company data into valuable information crucial for strategic decision-making. Numerous studies have sho...

The article explores the strategic role of accounting and financial support within modern enterprise decision-making systems. It examines how accounting has evolved from a transactional function into a core analytical an...

Small businesses often handle customer questions through manual replies via chat applications or phone calls, causing repetitive work, delayed responses, and inconsistent information delivery. This study proposes a web-b...

IntroductionThis study examines the impact of Customer Big Data Analytics (CBDA) on customer satisfaction and firm performance in business-to-business (B2B) firms operating in emerging markets, specifically Pakistan. Des...

Materias / palabras clave: Social Sciences: Commerce: Business: Business mathematics. Commercial arithmetic. Including tables, etc

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Industries. Land use. Labor: Management. Industrial management

To solve the problem of lack of market insight and insufficient innovation creativity in entrepreneurship of college students, this paper aims to explore the application of data mining and predictive analysis technology ...

The study investigates the Return on Investment (ROI) of Continuous Education (CE) initiatives in business organizations situated in the country of Georgia, focusing on their financial and non-financial impacts. Through ...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

This article presents a comprehensive study of the current state, requirements, and development prospects of the data analyst and data scientist professions in the context of digital economic transformation and dynamic c...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

The global aviation industry plays a critical role in economic development and international connectivity. However, it also contributes significantly to environmental challenges, particularly through fuel consumption and...

This paper provides a data-driven approach to apply lessons learned from Project Risk Management in the aviation industry. This is accomplished by performing a qualitative analysis to inform a second-pass quantitative an...

The purpose of the study was to build the predictive model of the presence of U.S. low-cost carriers (LCCs) in the domestic network structure. SEMMA (Sample, Explore, Modify, Model, and Assess) schematic in data mining w...

Automated Dependent Surveillance Broadcast (ADS-B) provides position and state information about aircraft and is becoming an essential component in the global air traffic management system. ADS-B transponders broadcast t...

The goal of an airline is to sell tickets at the highest fare possible, thus yielding maximum profit for the stakeholders. As airline seat pricing is divided into different fare classes, a revenue management system is cr...

The current slot allocation mechanism in Brazil, based on the International Air Transport Association (IATA) rules, and its supplementary local regulation The National Civil Aviation Agency (ANAC), displays a few issues ...

Aviation around the world has integrated into a global system. As the integration process continues, more aspects and levels of it need to be lead towards the sustainable development of the whole system via advancing str...

In the wake of the COVID-19 pandemic, the aviation industry faces an unprecedented push towards digital transformation. This paper delves into the economic, operational, and safety imperatives of implementing contactless...

This study explores the strategies employed by mid-sized manufacturing firms to leverage digital technologies and harness the vast amounts of data associated with them. It examines the impact of digital transformation on...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This paper analyzes the statistical toolkit of Eurostat for collecting and processing data on the implementation of Artificial Intelligence (AI) in enterprises across European Union (EU) countries. The study defines the ...