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Understanding how consumers behave in e-commerce is essential for businesses, especially in today’s digital world where people rely heavily on online shopping platforms. A key part of this understanding comes from sent...

Generative Artificial Intelligence (GAI) is changing what can be done with Recommender Systems (RS) in e-commerce by allowing much more interactive, situationally aware, and highly tailored experiences for users. The pur...

Recommender systems have existed for decades, shaping how people consume digital content, receive information, and engage in day-to-day activities, among others. Undoubtably, recommender systems also play a crucial role ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

This study aims to analyze the development of Micro, Small, and Medium Enterprises (MSMEs) through e-commerce in the context of maqasid syariah, with a case study in the city of Medan. The study employs a qualitative met...

This study aims to analyze the factors influencing the decision to purchase halal cosmetics through e-commerce applications using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach.This study employe...

The primary goal of this study is to examine the association between entrepreneurship and digital entrepreneurship, while exploring the moderating roles of gain assessment, loss assessment, and perceived feasibility. Usi...

Dynamic pricing is an important strategy in the highly competitive e-commerce industry, including on global platforms like Shopee. This strategy enables real-time adjustment of product prices based on changes in market d...

"Esta tesis presenta un plan de negocios para la importación y comercialización de remeras especializadas dirigidas a personas que experimentan sudoración excesiva en la zona axilar, tanto aquellas diagnosticadas con ...