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BackgroundAI anchors are increasingly deployed in live-streaming commerce, raising the question of whether they can substitute for human anchors. Prior studies have documented differences in consumer responses to these a...

The rapid growth of e-commerce has led to product overload, which has resulted in personalized product discovery becoming a crucial problem for consumers. Classic recommender systems (RS), which rely heavily on content-b...

This study aims to synthesize the development and impact of risk dimensions in the field of E-Commerce. A total of 668 articles were collected from the Scopus database. Through bibliometric analysis with the support of V...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

This study proposes and validates a conceptual framework using a sign language (SL) chatbot in the e-commerce domain to improve accessibility. Currently, the use of SL is a less-explored area in online platforms. It is d...

E-commerce companies face fierce competition. For e-commerce companies to succeed, they must keep and attract customers by offering them the best affordable services. Taking appropriate and timely actions to keep custome...

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within ...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

Abstract As social commerce increasingly unfolds within closed and relationally embedded digital environments, understanding how community dynamics translate into sustained information-sharing remains a critical challeng...

This study aims to examine the factors that influence purchase intention in live streaming e-commerce among Malaysian university students. It explores background characteristics, shopping behaviours, and live stream feat...

The primary objective of this study is to examine the crucial determinants that influence customer satisfaction in Facebook livestream e-grocery shopping in Malaysia, with a particular focus on housewives as a significan...

This article aims to create country profiles for European Union Member States, based on indicators that capture digital access and usage, business digitalisation and e-commerce, as well as human capital and innovation ca...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

In the present era, due to the diffusion of technology, internet usage has increased substantially. As a result, consumers' online purchase intention increased substantially. This study examined the impact of four antece...

Abstract Aligned with India’s goals of self-reliance and job creation, this study explores the subjective norms (SN)–entrepreneurial intent (EI) relationship, mediated by entrepreneurial self-efficacy (ESE) and moder...

This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging d...

IntroductionTo address the problem of online sales channel selection for fresh agricultural products by the entry of a new brand, this study focuses on existing online sales platforms and private domain channels.MethodsT...

Pioneer performances depend on entrepreneurial orientation for their success. This approach is crucial for converting green intellectual capital into actionable, practical innovations. Therefore, clever management techni...

This paper examines the relationship between transportation infrastructure and deforestation in Brazil. We combine exploratory spatial data analysis with standard econometric, spatial econometric, and machine learning us...

O feminicídio é a forma mais extrema de violência de gênero e permanece um desafio estrutural no Brasil. Este estudo analisa a associação entre a cobertura do Programa Bolsa Família e a taxa de feminicídios, apro...

Este trabalho propõe uma análise das recentes transformações no projeto de desenvolvimento da cidade de Florianópolis (SC) e de suas relações com demandas históricas de atores do campo da cultura. Alicerçada exp...

This study investigates the role of regional innovation ecosystems in enhancing startups' transaction capacity, specifically in the context of Northern Rio Grande do Sul, Brazil. Specifically, it explores the underlying ...