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Materias / palabras clave: consumer behavior, consumer research, consumer psychology, customer behavior, collaborative consumption; Social Sciences: Commerce: Business: Marketing. Distribution of products

This paper presents a systematic literature review that synthesizes existing empirical research on consumer behavior toward sustainable and agroecological food products. Following the PRISMA guidelines, the review examin...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The rapid growth of e-commerce provides unprecedented convenience but also generates environmental costs, including carbon emissions, plastic packaging, and reverse logistics waste. Understanding green consumer behavior ...

This study aims to analyze the effect of consumptive behavior and Islamic financial literacy on the interest in using fintech P2P lending among students of the Faculty of Islamic  Economics and Business (FEBI) at UINSU....

The paper focuses on the analysis of meat consumption patterns and the level and structure of consumption of individual types of meat, on segmenting consumers according to consumption patterns and determining the key fac...

Public Law 111-216, passed in 2010, has drastically increased the required number of flight hours necessary to become a commercial airline pilot from 250 hours to 1,500 hours in the United States. Intended to increase th...

Abstract This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attrib...

This paper aims to examine the differences in consumers’ attitudes towards domestic and foreign retailers in Croatia. It segments the consumers based on their attitudes, and examines the differences among the attitude ...

Video conferencing services have become an essential part of modern digital life, especially in the world of remote work. Video conferencing platforms allow people to stay connected and collaborate effectively. This stud...

This study aims to systematically examine the role of influencer marketing in building consumer trust within the context of digital marketing. The rapid growth of social media has transformed marketing strategies, positi...

ObjectiveTo initially understand the current status of awareness and consumption behavior of prepared dish consumers， and to provide data support for the food safety risk assessment of prepared dishes.MethodsA question...

Avaliou-se o comportamento do mercado consumidor de carne suína e seus derivados em Belo Horizonte. Foram entrevistados 401 consumidores, homens e mulheres, maiores de 19 anos de idade, mantendo-se a proporcionalidade o...

Information on the provision of ecosystem services has the potential to contribute to an integrative food labeling framework. This study examines that potential by explicitly communicating ecosystem services provided by ...

Digital transformation changed the way individuals manage money and make financial decisions. The evolution of financial technologies (fintech), artificial intelligence and mobile banking applications introduced new to...

The article addresses the urgent issue of the transformation of household financial behavior during a period of economic instability caused by a combination of war-related risks, inflationary pressures, and structural ch...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

The article contains a feasibility analysis of using big data of payment systems for building forecasting models for the dynamics of consumer demand as a core factor of the retail turnover. The relevance of this research...

The deep integration of digital technology in the tourism industry has made perceived digital exclusion a significant challenge affecting the travel experiences of elderly tourists. However, the specific psychological pa...

This article provides an in-depth exploration of the phenomenon of surveillance capitalism within the framework of the global digital economy, with particular attention to the Ukrainian context. It examines how personal ...

The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited. Existing studie...

The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

Descriptive Consumer-Reported Outcome Measures (CROM) are self-reported survey outcome measures intended to measure observable characteristics and behaviors in research on tobacco- and nicotine-containing products (TNPs)...

Type of the article: Research Article AbstractThe study examines how parallel imports affect company efficiency and consumer satisfaction in Kazakhstan amid shifting global supply chains and trade restrictions. It asses...