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The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

This study aims to analyze the effect of consumptive behavior and Islamic financial literacy on the interest in using fintech P2P lending among students of the Faculty of Islamic  Economics and Business (FEBI) at UINSU....

Video conferencing services have become an essential part of modern digital life, especially in the world of remote work. Video conferencing platforms allow people to stay connected and collaborate effectively. This stud...

ObjectiveTo initially understand the current status of awareness and consumption behavior of prepared dish consumers， and to provide data support for the food safety risk assessment of prepared dishes.MethodsA question...

The article addresses the urgent issue of the transformation of household financial behavior during a period of economic instability caused by a combination of war-related risks, inflationary pressures, and structural ch...

The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited. Existing studie...

The paper analysis the chocolate market in Romania, offering insights into personal consumers’ preferences. The objective of the research is to analyze the purchasing behavior and consumers’ options using quantitat...

Digital marketing and social media have had a profound effect on the Romanian business landscape, presenting novel opportunities for businesses to engage with consumers, increase brand visibility, and drive growth. T...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

Dynamic pricing is an important strategy in the highly competitive e-commerce industry, including on global platforms like Shopee. This strategy enables real-time adjustment of product prices based on changes in market d...

“Buy Now, Pay Later” (BNPL) has reshaped consumer spending behaviors, with Malaysia experiencing a significant surge in adoption and usage. BNPL is widely used by Gen-Z and millennials as a form of payment, leading t...

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the resear...

Poly- and perfluoroalkyl substances (PFASs) are persistent environmental pollutants widely used in industrial applications due to their thermal stability and chemical resistance. However, their persistence in the environ...

ObjectiveTo understand the knowledge， attitude and practice （KAP） of residents in the Beijing-Tianjin-Hebei region about Food-medicine substances （FMS）， in order to provide a basis for improving the related p...

The article is devoted to the study of the concept of "Slow Food" as one of the effective tools for preserving gastronomic heritage and implementing the principles of sustainable development in the context of globalizati...