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The influence of personal motives and personal norm on purchasing sustainable products

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The influence of personal motives and personal norm on purchasing sustainable products

Juraj Rašić et al · Faculty of Economics University of Rijeka · 2024 · ISSN 1331-8004

This paper investigates personal motives and their role in predicting the purchase of sustainable products. Five types of personal motives were identified and tested by applying structural equation modelling. The present...

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Ranking Up The Social Media Factors on Purchasing Decision of Malaysian Generation Y Customers

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Ranking Up The Social Media Factors on Purchasing Decision of Malaysian Generation Y Customers

Yi Ling Chan et al · MMU Press · 2024 · ISSN 2735-1009

Social media platforms offer marketing, information dissemination, direct customer contact and optimised availability of product and service information, which influences consumer behaviour, especially among Generation Y...

LCC TENDOlNvY2lhbCBTY2llbmNlcw~~Idioma eng

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