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The growth of the halal cosmetics market in Indonesia is driven by increasing awareness among Muslim consumers of halal aspects, product safety, and quality, as well as by digital information and perceived value in the p...

Digital transformation changed the way individuals manage money and make financial decisions. The evolution of financial technologies (fintech), artificial intelligence and mobile banking applications introduced new to...

Eco-labeling and Environmental, Social, and Governance (ESG) practices are increasingly promoted in the global forestry sector to encourage sustainable consumption. However, limited research has examined how consumers' a...

IntroductionDigital traceability is essential to ensure the transparency of the agricultural supply chain. However, manufacturers face a key strategic dilemma: the high initial investment cost hinders the investment in t...

This study aims to examine the effect of these variables on the capital structure of non-cyclical consumer sector companies listed on the Indonesia Stock Exchange. This study employs a quantitative approach using seconda...

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market play...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

Abstract Considering crop yield prediction as critical to optimizing agricultural practices and food security, this question is critical to U.S. agricultural planning and regional food security; relevant research on corn...

This study synthesizes current research on consumer behavior and purchase intention in the halal food sector by conducted a systematic literature review of 37 articles (2018-2024) from the Scopus database using the PRISM...

The article examines threats to the financial and innovative security of hospitality enterprises at the micro and macro levels. The relevance of the topic is due to the fact that the functioning of enterprises in this se...

Real-time streaming pipelines are increasingly central to data-driven product decisions, yet the data quality literature has focused predominantly on batch systems. We present ADQM (Adaptive Data Quality Monitor), a fram...

The present article examines four interrelated elements of the economy: namely, markets, labour, production, and distribution. These elements thus function as principles and laws. This approach is predicated on the premi...

Artificial intelligence (AI) assists e-commerce users in making transaction decisions through voice, image search, and recommendation features thereby improving shopping efficiency. AI has transformed consumer experience...

IntroductionThis study investigates the cognitive judgment justification mechanism underlying consumer purchase intention formation in AI-based information environments, particularly within the experience-good context of...

Abstract The resilience of power grids with high share of variable renewable energy sources (VREs) is increasingly challenged by cybersecurity risks, ageing infrastructure, and inefficient asset management. These vulnera...

This study evaluated the effectiveness of podcasts as a strategic marketing tool for fitness clubs, focusing on their integration into marketing strategies, role in member engagement and retention, and audience perceptio...

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. Th...

The increasing role of health and quality of life factors in shaping modern socio-economic development models, along with the transformation of consumer behavior, contributes to the growing scale of the wellness economy....

This study examines the role of influencers in digital marketing, focusing on Generation Z, who are highly responsive to social media content and trust-based interactions. Dr. Tirta, a credible doctor and sports figure, ...