Buscar recursos académicos

Materias / palabras clave: Marketing; Mercadotecnia; Communication in marketing; Comunicación en mercadotecnia; Corporate image; Imagen corporativa

Materias / palabras clave: Business communication; Communication in organizations; Corporate image; Empresa; Comunicación

Materias / palabras clave: Corporate image; Imagen corporativa; Communication in organizations; Comunicación en las organizaciones

Materias / palabras clave: Communication in organizations; Corporate image; Comunicación organizacional; Imagen corporativa

The communication of Corporate Social Responsibility (CSR) of a sample of eight restaurant and fast food companies is analyzed. An exploratory and descriptive method, based on the content analysis technique, is used to a...

A corporate culture is one of the most crucial components of each organisation, which promotes the creation of an efficient system for the production of goods and services and therefore is a benefit for the company. Orga...

Corporate social responsibility (CSR) communication on social media has become an important strategy for firms seeking to enhance transparency, reputation, and sustainability. However, prior research has focused predomin...

This study examines how supplier companies in the mining sector in San Juan, Argentina, integrate sustainability principles into their corporate missions, using discourse analysis as the main methodology. Through a sampl...

The current research utilizes a firm-level panel dataset of Chinese A-share listed companies from 2008 to 2020 to investigate how sustainable-oriented investor penetration (SIP) affects corporate carbon emission efficien...

In the wake of the COVID-19 pandemic, the aviation industry faces an unprecedented push towards digital transformation. This paper delves into the economic, operational, and safety imperatives of implementing contactless...

Once a side note, sustainability reporting has become an important issue for companies and airlines globally and in the U.S. This exploratory study examined the sustainability reporting practices of U.S. passenger and ca...

The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen co...

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

The growing popularity of social media has transformed corporate Facebook pages into key platforms for public customer–brand communication, organically blending promotional content with open service discourse. This stu...

This study examines how crisis response strategy influences brand reputation, consumer sentiment, and customer loyalty during Pertamina’s 2025 corporate scandal in Indonesia, with social media engagement tested as a mo...

Chilling effects are inhibitions of legitimate behaviors and are an important ethical side effect of surveillance. With the centrality of media users’ data for digital communication it is important to gain insights int...

The Pacific Alliance — comprising Peru, Chile, Mexico, and Colombia — ranked as the world’s leading copper mining bloc in 2024 and holds a significant share of critical and commodity minerals such as molybdenum, li...

Environmental, social, and governance (ESG) considerations are becoming increasingly vital in evaluating corporate performance and addressing global challenges. This study examines the ESG emphasis of leading companies i...

This study addresses the growing need for linguistically grounded and domain-sensitive vocabulary modelling in Financial English by integrating methods from corpus linguistics with insights from financial discourse analy...

Based on the bibliometric and visualization analysis of relevant board governance research literature from 2003 to 2022, this study summarizes and outlines the knowledge structure, hot topics, and future research directi...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...

Purpose:: The study examines the intricate relationships among Environmental, Social, and Governance (ESG) factors, Financial Technology (FinTech), board-specific skills, and audit committee expertise. It also assesses h...