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Materias / palabras clave: Imagen corporativa

This study examines how environmental performance influences firm value through corporate reputation and investigates the moderating role of corporate governance. Using panel data from Chinese listed chemical manufacturi...

Purpose: The increase in environmental pollution due to the depletion of natural resources has attracted the attention of society and businesses, and the importance of sustainability has increased. In this direction, ent...

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has...

This paper explores the evolution and strategic role of Corporate Social Responsibility (CSR) within the Romanian banking sector from 2003 to 2016, focusing on two leading banks: BCR and BRD. As financial institutions ...

Aviation is a driving force of economic and social progress but has negative externalities such as carbon emissions and noise. This paper investigates passenger perceptions of airline corporate social responsibility and ...

The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen co...

This study examines how crisis response strategy influences brand reputation, consumer sentiment, and customer loyalty during Pertamina’s 2025 corporate scandal in Indonesia, with social media engagement tested as a mo...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

Corporate social responsibility (CSR) communication on social media has become an important strategy for firms seeking to enhance transparency, reputation, and sustainability. However, prior research has focused predomin...

Recent developments in the business and human rights field demonstrate an eagerness to come up with stronger and mandatory regulations addressed at corporations in the internal realm, required by international norms. Thi...