Buscar recursos académicos

This study aims to examine how changes in Generation Z preferences and product quality affect customer loyalty at Western Foods in Mataram City. Understanding the requirements and preferences of Generation Z is crucial f...

This study examines the determinants of repurchase intention in Gojek’s digital service environment by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with Customer Relations...

This study examines how specific antecedents of social media influencers (SMIs) and artificial intelligence (AI) chatbots bolster customer engagement, which subsequently shapes online shopping intention within emerging d...

Experiential marketing has emerged as a critical paradigm shift, redefining value creation in the tourism industry from functional transactions to immersive emotional engagements. This study explores this transition by e...

This study investigates how functional and psychological barriers influence Vietnamese consumers' attitudes toward metaverse marketing, with a specific focus on luxury brand preference. The research draws on two theories...

BackgroundDigital health and connected technologies may support better health outcomes among older adults, including those with multiple chronic conditions or low engagement in health behaviors. However, initial experien...

Abstract Background No studies have examined how price increases on unhealthy drinks in university vending machines impact customer purchasing or vendor financial implications. Vending machines often display prices only ...