Buscar recursos académicos

Abstract This study reveals the impact of digital maturities on customer relationship management (CRM) performance in automotive industries. A fuzzy comprehensive evaluation (FCE) approach is employed to evaluate CRM per...

Materias / palabras clave: Empresas; Programas de ordenador; Relaciones con los clientes; Gestión; Customer relations; Management; Gestion

This study aims to analyze the influence of store atmosphere, menu variety, and customer relationship management on customer loyalty at Warung Salire Ngagel Surabaya. The research method used is a quantitative approach b...

Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers. The...

Hermes One Hotel Subulussalam merupakan hotel pertama di Subulussalam dengan klasifikasi bintang tiga di Kota Subulussalam Provinsi Aceh. Hotel ini masih menggunakan sistem konvensional dalam memberikan layanan pelanggan...

Salud Responde es un centro de información y servicios de salud del Sistema Sanitario Público de Andalucía, que ofrece, entre otros, un servicio telefónico de atención sanitaria denominado Salud Andalucía 24 horas....

The relationship between responsible leadership (RL), identified from achievement expectations, and the importance attached to corporate social responsibility (CSR) was analyzed. In a survey of 1,833 business management ...

Previous studies have found relationships among customer satisfaction, the management of water utilities, and users' willingness to pay (WTP) for improved water service quality. However, these studies have captured only ...

The role of Generative Artificial Intelligence (Generative AI) in Electronic Customer Relationship Management (Electronic-CRM) systems is reshaping consumer engagement in the banking or financial industry. There is a sig...

in particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) ...

Before deployment of lean initiative, it is of great significance to examine the readiness of manufacturing SMEs to ensure they have the prerequisite for successful implementation. Consequently, in order to determine how...

Customer retention has become a critical concern in Indonesia’s banking industry, where intensifying competition requires banks to move beyond transactional approaches toward more relationship-oriented strategies. This...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

This paper examines the effect of website layout, privacy and security, customer experience, customer service, and product delivery service on online shopping satisfaction in Malaysia. With swift economic development and...

Organizations that provide products and/or services must be able to execute fast, adaptive supply and (fluctuating) demand practices. From producers to consumers, and every stakeholder involved throughout the supply chai...

This study examines the determinants of repurchase intention in Gojek’s digital service environment by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with Customer Relations...

The purpose of this study is to examine the impact of green innovation products on an organization’s social performance through mediation of green supply chain management. Using stakeholder resource-based view theory a...

This study investigates the role of regional innovation ecosystems in enhancing startups' transaction capacity, specifically in the context of Northern Rio Grande do Sul, Brazil. Specifically, it explores the underlying ...

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

Order acceptance under uncertainty is a critical decision-making problem at the interface between customer relationship management and production planning of order-driven manufacturing systems. In this work, a novel appr...