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Materias / palabras clave: Sustainable development; Desarrollo sostenible; Green marketing; Mercado verde; Business; Environmental aspects; Negocios; Aspectos ambientales

Materias / palabras clave: Green marketing; Environmental management; Marketing; Conservación ambiental

Materias / palabras clave: Mercado verde; América Latina; Green marketing; Mexico; Latin America; México

Materias / palabras clave: Comercialización; Especialistas; Guías; Marketing; Consultants; Business consultants; Handbooks, manuals, etc

This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of incr...

The diverse behavioral patterns of consumers for purchasing products motivate the necessity for implementing tailored marketing strategies to foster sustainable business development. This research work proposes a hybrid ...

The purpose of this study is to examine the impact of green innovation products on an organization’s social performance through mediation of green supply chain management. Using stakeholder resource-based view theory a...

The article discusses the issue of the knowledge based competitive advantage of the Polish green technology firms. The purpose of the article is to identify knowledge sources and competences in terms of gaining new knowl...

Due to the rapid growth of significance of sustainable development in recent years, there have been many ideas regarding the practical application of environmental and social concepts in business management. Many of thes...

Current shampoo bottles are oversized, using more plastic than necessary. In order to promote plastic minimization, the aim of this work is to determine how much it is possible to reduce the thickness of current shampoo ...

This study aims to identify the strengths and weaknesses in the development of Mesikhat cloth MSMEs in Kuta Cane, Southeast Aceh. Mesikhat is a traditional motif typical of the Alas Tribe with five main colors: red, yell...

The ageing of the society is a serious factor affecting the prospects of urban development. Unfavourable demographic changes disturb the functioning of the urban system, thus forcing adaptive activities leading to a new ...

La presente Tesina tiene como propósito confirmar o refutar la presencia de prácticas de Greenwashing en el Sector Nuclear Argentino, a través del análisis e identificación del contenido del Balance Social dentro de...

Fil: Salinas Ramos, Yuan Zulay. Universidad de Buenos Aires. Facultad de Agronomía. Argentina. En la actualidad las empresas se encuentran en un entorno de constante cambio que se reflejan en la necesidad de adaptar las...

Fil: Salinas Ramos, Yuan Zulay. Universidad de Buenos Aires. Facultad de Agronomía. Argentina. El presente plan de marketing considera el portafolio de MUEBLES MALDONADO S.A.C. empresa que cuenta con el respaldo de más...

Fil: Fuhr, Benjamín. Universidad de Buenos Aires. Facultad de Agronomía. Argentina. El Aceto Balsámico di Módena es un símbolo de tradición e historia de la región de Módena, Italia. Su producción se remonta a l...

Materias / palabras clave: green development, innovation, environment policies, green marketing, carbon neutrality, environmental social and corporate governance; Geography. Anthropology. Recreation: Environmental sciences; Technology

Materias / palabras clave: sustainable marketing, corporate social responsibility, green marketing, sustainable supply chain; Social Sciences: Commerce: Business: Marketing. Distribution of products