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Background: The use of Artificial Intelligence (AI) technologies in teaching and learning at universities is unavoidable trend in the Industry 4.0 age. This study uniquely integrates the 5E learning model with ChatGPT in...

Generative Artificial Intelligence (GAI) is changing what can be done with Recommender Systems (RS) in e-commerce by allowing much more interactive, situationally aware, and highly tailored experiences for users. The pur...

The article is dedicated to a comprehensive analysis of the phenomenon of virtual reality as an innovative sociocultural formation that significantly changes the ways of human existence, perception, communication, and in...

The most important theoretical and methodological aspects of studying chemistry in general secondary education institutions have been analyzed. To gain a deeper understanding of the challenges faced by secondary educatio...

Global diversity is an important element in the era of globalisation to form students able to adapt to intercultural situations. Teachers as facilitators help students achieve this by paying attention to learning compone...

The study aims to identify effective and innovative methods of developing communicative competence in students studying Ukrainian and English for professional purposes. The research methodology included experimental trai...

The article examines the role of Massive Open Online Courses (MOOCs) in the professional activities of university teachers in Ukraine, particularly in the context of digital transformation and the disruption of tradition...

The article investigates flipped learning as an innovative and highly effective pedagogical approach that serves as a tool for enhancing the cognitive activity of philology students in the process of studying foreign lan...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The utilization of digital technology has significantly transformed the way Muslims study the Qur'an. Digital Qur'an applications, online platforms, and artificial intelligence (AI) provide easier and faster access to re...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...