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Materias / palabras clave: Export marketing; International trade; Mercado de exportación; Comercio internacional

Materias / palabras clave: Marketing

Materias / palabras clave: Economics; Marketing; Tourism; Economía; Turismo

Materias / palabras clave: International trade; Comercio internacional; Comercio exterior; Marketing; Mercadotecnia

Materias / palabras clave: International trade; Comercio exterior; Marketing; Mercadotecnia

Materias / palabras clave: International trade; Comercio exterior; Marketing; Mercadotecnia

Materias / palabras clave: International trade; Comercio exterior; Marketing; Mercadotecnia

Materias / palabras clave: Marketing; Mercadeo

Materias / palabras clave: International trade; Comercio exterior; Marketing; Mercadotecnia

Materias / palabras clave: Comercialización; Economía; Exportaciones/importaciones; Comercio internacional; Marketing; Economics; Export marketing; International trade

Materias / palabras clave: Social Sciences: Commerce: Business: Advertising; Social Sciences: Commerce: Business: Marketing. Distribution of products

The paper aims at assessing the changes in flows of selected forms of capital under deepening financial integration in the European Union. EU Member States are divided into two groups: members of the euro area and those ...

Foreign financing of the economy is one of the important issues discussed in the social and economic debates. On one hand, transition economies, due to the shortage of domestic accumulation, were forced to co-finance the...

Many empirical studies confirm the relationship between internationalization and innovativeness of firms. There is also a rich research stream on the role of networks in creating innovations and networking as conducive f...

Materias / palabras clave: Social Sciences: Industries. Land use. Labor: Management. Industrial management; Social Sciences: Commerce: Business: Marketing. Distribution of products

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Commerce: Business: Office management; Law: Law in general. Comparative and uniform law. Jurisprudence: Comparative law. Internat...

Javanese pop music holds significant potential to enter the global market; however, comprehensive marketing strategies for this genre remain underexplored in academic literature. The main issue addressed in this study is...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

Digital marketing shapes each moment of the contemporary travel journey, yet limited evidence still obscures how individual tactics foster purchase decisions. This conceptual study will develop an integrative framework t...

In this era of rapid technological advancement, the number of consumers browsing online information steadily increases. Social media platforms have emerged as a vital channel for communication and sharing information, ma...

This study examines the impact of the service marketing mix on customer loyalty towards travel agents in Oman after the COVID-19 pandemic. The study seeks to comprehend the influence of the service marketing mix (7Ps: Pr...

Open account and letter of credit are the most often used forms of payment in international trade. The first one is simple and cost efficient, but without payment assurance for the seller, the second one is secured, but ...