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Materias / palabras clave: Internet marketing; Internet; Marketing

Materias / palabras clave: Mercadotecnia; Comercio electrónico; Marketing; Electronic commerce

IntroductionThis study examines the impact of Customer Big Data Analytics (CBDA) on customer satisfaction and firm performance in business-to-business (B2B) firms operating in emerging markets, specifically Pakistan. Des...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

The aim of this article is to evaluate the effectiveness of gamification marketing strategies in territory branding and to determine their impact on consumer behavior. It has been established that one of the key challeng...

The article investigates the transformation of sustainability reporting from a traditional compliance tool into a strategic channel for communication and corporate reputation management. Particular attention is focused o...

This research examines how Artificial Intelligence (AI) is used in adapting customer engagement in e-commerce in Malaysia. Many companies are turning to chatbots, recommendation systems, and personalized analytics in AI ...

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Industries. Land use. Labor: Management. Industrial management

In this article, we examine the role of financial assets as a key instrument for improving enterprise management efficiency, with a particular focus on marketing activities under the conditions of globalization, digital ...

From a psychological perspective, human behaviour reflects underlying thoughts and decision-making patterns, for example, consumer behaviour may correlate with the purchase decisions. In the fast-evolving e-commerce indu...

Customer analytics in financial retail, payments, and bank marketing frequently relies on segmentation and propensity prediction, but transactional logs are sparse, high-dimensional, and only weakly labeled. This paper p...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

This article provides an in-depth exploration of the phenomenon of surveillance capitalism within the framework of the global digital economy, with particular attention to the Ukrainian context. It examines how personal ...

"El presente proyecto desarrolla un modelo predictivo orientado a optimizar la asignación de inversión en campañas de marketing digital para la agencia CtrlAds, con el fin de mejorar el retorno publicitario y reducir ...

Materias / palabras clave: marketing analytics, communications, consumer behavior, digital marketing, new product development and innovation; Social Sciences: Commerce: Business

Materias / palabras clave: logistics analytics, operations research in supply chains, operations analytics, forecasting and predictive analytics, supply chain optimization, supply chain simulation; Social Sciences: Commerce: Business: Marketing. D...

Materias / palabras clave: business management, marketing & entrepreneurship, finance, supply chain & operation management, project management, business analytics & modelling; Technology: Manufactures: Production management. Operations management;...