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Materias / palabras clave: Business and Economics; Marketing; Research; Negocios y economía; Comercialización; Investigación

Materias / palabras clave: Negocios y economía; Comercialización; Investigación; Business and Economics; Marketing; Research

Materias / palabras clave: Ciencias sociales; General; Social Science; Negocios y economía; Comercialización; Business and Economics; Marketing

Materias / palabras clave: Business and Economics; General; Negocios y Economía; Marketing; Comercialización

Materias / palabras clave: Negocios y economía; General; Business and Economics; Comercialización; Marketing

Materias / palabras clave: Business and Economics; General; Negocios y Economía; Marketing; Comercialización

Materias / palabras clave: Business and economics; Economics; General; Negocios y Economía; Economía; Marketing; Comercialización

Materias / palabras clave: Business and Economics; Marketing; Research; Negocios y economía; Comercialización; Investigación; industries; entertainment; Industrias; Entretenimiento

In the ever-evolving digital era, businesses must face rapid and complex changes. New technologies, changing consumer behavior, and global challenges require business actors to have sound adaptation strategies. However, ...

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Social Sciences: Economic theory. Demography: Economics as a science

Purpose: This study examines the influence of digital marketing and destination image on tourists’ visit decisions, with tourist trust positioned as a mediating variable in tourism destinations. Method: This study adop...

Materias / palabras clave: Social Sciences: Commerce: Business: Marketing. Distribution of products; Technology: Home economics: Nutrition. Foods and food supply

The purpose of this research is to understand how current marketing research conceptualises natural and traditional products – products that strongly attract consumer attention and capture large and growing market sh...

This study is important to answer the problems faced by culinary business owners in Ternate by examining the influence of customer orientation, competitor orientation that affects business performance and trying to trace...

Materias / palabras clave: Social Sciences: Industries. Land use. Labor: Management. Industrial management: Organizational behaviour, change and effectiveness. Corporate culture; Social Sciences: Commerce: Business: Marketing. Distribution of prod...

Materias / palabras clave: Social Sciences: Finance; Social Sciences: Commerce: Business: Marketing. Distribution of products

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, w...

PurposeUser acceptance is a necessary precondition to implementing self-driving buses as a solution to public transport challenges. Focusing on potential users in a real-life setting, this paper aims to analyze the facto...

A growing interest in the phenomenon of economic opportunism can be mainly explained by new institutional economics (NIE). It has changed the limitation of that phenomenon into the main method of increasing the efficienc...

This research aims to analyze the development strategy of Dimsum Makteng SME from an Islamic economic perspective. Using a qualitative approach and case study method, this research applies MVPO (Mission, Vision, Programs...

Materias / palabras clave: Business; Business architecture; Business model; New business development; Business value; Value (mathematics); Business rule; Business enterprise; Profit (economics); Marketing; Knowledge management; Process management

Given incomplete factor markets, appropriate time paths of flow variables must be chosen to build required stocks of assets. That is, critical resources are accumulated rather than acquired in “strategic factor markets...

The dynamic capabilities framework analyzes the sources and methods of wealth creation and capture by private enterprise firms operating in environments of rapid technological change. The competitive advantage of firms i...

Understanding sources of sustained competitive advantage has become a major area of research in strategic management. Building on the assumptions that strategic resources are heterogeneously distributed acrossfirms and t...