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Marketing has reached the holistic concept era where a business is acting as single entity not to ignore any potential segment. Hence, companies look for profitable segments and strategies holistically for a sustainable...

Materias / palabras clave: Planificación; Finanzas; Gestión; Comunicación; Estrategias; Organizaciones; Sistemas de información; Información; Planning; Management; Organization; Marketing; Finance; Business; Communication; Strategy

Javanese pop music holds significant potential to enter the global market; however, comprehensive marketing strategies for this genre remain underexplored in academic literature. The main issue addressed in this study is...

Type of the article: Research Article AbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability a...

Recently, there has been a decline in the effectiveness of traditional marketing approaches amidst the growth of the global influencer marketing market. This article summarizes the arguments and counterarguments within t...

The housing industry in Jember Regency is experiencing a rapid urbanization phenomenon with a backlog of millions of units, where PT Kinansyah Group has managed to dominate the market through adaptive marketing expansion...

Background: The expanding role of pharmacies in community health, driven by social marketing, requires careful examination. This study examines the historical environment, analyzing the themes, contributors, and trends t...

In the contemporary landscape of global economic development, branding has evolved into one of the most critical strategic tools for ensuring long-term competitiveness. A brand no longer serves merely as a symbolic ident...

The success of MSMEs in developing the sustainability-based halal fashion sector will largely depend on the implementation of effective strategies, as well as their ability to compete in the local and international marke...

Second branded fashionable classy range engaged in fashion thrifting clothing that sells a variety of thrifting clothing such as imported tops, pants, dresses, children's clothing and tunics. Thrifting clothes are second...

This research aims to analyze the development strategy of Dimsum Makteng SME from an Islamic economic perspective. Using a qualitative approach and case study method, this research applies MVPO (Mission, Vision, Programs...

The purpose of this research is to analyze the development strategy of sugar palm home industries based on local wisdom from the perspective of Islamic economics in Kandangan Village, Laut Tador District, Batu-Bara Regen...

The purpose of this study is to develop a development plan for sharia-based MSMEs in Tebing Tinggi City to encourage more equitable and inclusive regional economic development. This study used a qualitative descriptive m...

This study aims to identify the strengths and weaknesses in the development of Mesikhat cloth MSMEs in Kuta Cane, Southeast Aceh. Mesikhat is a traditional motif typical of the Alas Tribe with five main colors: red, yell...

The objective of this article is to present the conception of the stakeholders in managing the organization. The paper discussed the typology of stakeholders and ways of engaging stakeholders in the activities of the org...

Type of the article: Research Article AbstractLivestream commerce has become an increasingly important channel in digital fashion retail because it integrates entertainment, interaction, and real-time purchasing within ...

Durban has faced criticism for its underperformance in global business tourism, largely due to fragmented stakeholder collaboration, weak destination management, and inconsistent brand orientation. This study aims to enh...

This article examines the concept of Generative Engine Optimization (GEO) in the context of the transformations enabled by the integration of generative artificial intelligence into contemporary information search an...

This study seeks to identify strategic themes, assess the incorporation of local values, and create a knowledge map derived from scientific literature pertaining to the administration of Penglipuran Tourism Village. This...

IntroductionTo address the problem of online sales channel selection for fresh agricultural products by the entry of a new brand, this study focuses on existing online sales platforms and private domain channels.MethodsT...

This article provides a comprehensive analysis of the impact of digital transformation on the system of international management, which is undergoing fundamental changes under the pressure of globalization, rapid technol...

Single Pilot Operations (SPO) have drawn significant attention during the last years, as a result of the increased dual flight crew expenses, and as a remedy to the impending pilot shortage which is estimated to manifest...

The airline industry is moving towards Single Pilot Operations (SPO), as a result of the increased training and salary cost of pilots, and also as a remedy to the impending pilot shortage which is estimated to manifest i...

In the ever-evolving digital era, businesses must face rapid and complex changes. New technologies, changing consumer behavior, and global challenges require business actors to have sound adaptation strategies. However, ...