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As the global and Kenyan media industries rapidly transition to digital-first, multi-platform storytelling, Mass Communication students are increasingly required to possess advanced technical skills. However, a critical ...

INTRODUCTION. Local government bodies are facing new communication challenges that arise not only from technological processes but also from social ones. These include convergence, engagement and participation, the speed...

Corporate social responsibility (CSR) communication on social media has become an important strategy for firms seeking to enhance transparency, reputation, and sustainability. However, prior research has focused predomin...

Aim: This study examines the effect of physician-patient communication on sharing healthcare experiences on social media and evaluates the mediating role of patient satisfaction in this relationship. Method: The proposed...

ObjectivesAt the nexus of rapid digitization and demographic aging, leveraging the social potential of digital technologies to achieve active aging goals has emerged as a key concern. Drawing on the digital empowerment p...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

The further promotion and application of new media technologies present new opportunities for psychiatric specialty hospitals in areas such as health education, doctor-patient communication, service extension, and brand ...

IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communicati...

Modern technologies and digital channels of communication have a significant impact on public opinion and the dynamics of propaganda, because in modern armed conflicts and international affairs, the media do not have the...

Climate change poses threats to the entire world and the Sultanate of Oman, including tropical storms, rising temperatures, and saltwater intrusion. Social media is an important source of information about climate change...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

This study observes Instagram memes by immigrant Copts (Egyptian Christians) to investigate the cultural identity portrayal, the most prominent themes and the co-cultural communication orientations they adopt within thei...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

PurposeThis study examined the association between social media social comparison orientation and physical self-efficacy among Chinese college students, and tested whether body shame and body appreciation mediated this a...

Towards Full Presence represents the first official Church document that addresses the use of social media in its entirety. In this paper, I provide a reflection on three themes emerging in the document in relation to my...

The rapid development of the digital era, public communication has undergone a major transformation such as public figures are no longer limited to formal bureaucrats, but also reaching popular figures from the entertain...

ABSTRACT Deep brain stimulation (DBS) for treatment‐resistant depression (TRD) is challenged by significant individual variability in efficacy and unclear neural circuit mechanisms. To address this, a cross‐species, ...

Abstract As social commerce increasingly unfolds within closed and relationally embedded digital environments, understanding how community dynamics translate into sustained information-sharing remains a critical challeng...

Abstract BackgroundModifiable unhealthy behaviors account for over two-thirds of new cases of noncommunicable diseases. Behavioral risk factor reduction is a potentially cost-effective means to improve long-t...

INTRODUCTION. In the modern media space, the auditory channel is increasingly being replaced by the visual-text channel, and the kinesthetic component is being reduced. This changes the addressee’s cognitive and commun...

IntroductionThis article investigates the linguistic and computational challenges of detecting antisemitism in digital communication, integrating discourse-analytical and artificial intelligence (AI) perspectives. It con...

While traditionally not considered part of the scientific method, science communication is increasingly playing a pivotal role in shaping scientific practice. Researchers are now frequently compelled to publicise their f...

Abstract English proficiency and communication confidence are vital for graduates entering internationalized workplaces. This study investigates how self-esteem and social exposure factors predict Thai university student...

Background Challenges in accessing comprehensive sexual and reproductive health (SRH) information and care leave many individuals with spina bifida (SB) vulnerable to unmet SRH needs, risking unfulfilling sexual experien...