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The article presents a linguopragmatic analysis of phraseological units in the media space. The relevance of the study lies in the fact that phraseological units may undergo changes in their semantics, structure, and pra...

In the digital age, social media has become a pivotal platform for public discourse, particularly among Generation Z. This demographic, known for its digital proficiency, utilizes platforms like Instagram, TikTok, and Tw...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

The article examines the specific features of the cognitive-communicative approach to translating children’s popular science discourse. The theoretical foundations of combining cognitive and communicative aspects of tr...

Modern technologies and digital channels of communication have a significant impact on public opinion and the dynamics of propaganda, because in modern armed conflicts and international affairs, the media do not have the...

INTRODUCTION. This study is devoted to a comprehensive analysis of transformed paremiological units (paremias-transformers) as a dynamic component of contemporary Russian speech. The aim of the research is a comprehensiv...

The rise of social media has fundamentally transformed the way the Christian faith is expressed and understood in the public sphere of our time. Christian eschatology and prophetic expectations have undergone a shift in ...

Electric vehicles (EVs) have experienced rapid growth in emerging markets; however, aggregate expansion does not necessarily reflect stable adoption intention. This study examines a “perception–intention gap” in Th...

Abstract Non-technical summary Efforts to tackle climate change are increasingly delayed not through denial but through subtler arguments that emphasize costs, shift blame, or promote weak solutions. We created a tool to...

INTRODUCTION. The purpose of the paper is to study the rhetorical strategies and techniques that use social media in Telegram as a means to combat disinformation, and their comparative analysis. MATERIALS AND METHODS. Th...

BackgroundWorkplace bullying constitutes a major psychosocial hazard with downstream consequences for mental health, work performance, and population health. In South Korea, statutory provisions addressing workplace bull...

INTRODUCTION. The modern advertising discourse of social networks is developing in conditions of information saturation, media stress and a decrease in the criticality of audience perception. The growth of advertising bu...

This study examines how e-scooters are discussed in Almaty using 1,491 Facebook and Instagram posts collected between 2020 and 2025. The analysis combines thematic clustering, framing analysis, and sentiment classificati...

This study investigates the relationship between text types and the realization of reported discourse in three German-language newspapers (Wiener Zeitung, Berlinische Nachrichten, Hamburgischer Correspondent) between 183...

The public sphere often struggles with a trade-off between authentic, small-scale discourse and broad, superficial debate dominated by influential entities. This study explores how media and information literacy (MIL) ca...

This article examines the pragmatic functions of deixis in Thai-language social media comments about cultural ownership disputes between Thailand and Cambodia, focusing on how deictic choices index ideology, stance, and ...

INTRODUCTION. In the modern media space, the auditory channel is increasingly being replaced by the visual-text channel, and the kinesthetic component is being reduced. This changes the addressee’s cognitive and commun...

IntroductionThis article investigates the linguistic and computational challenges of detecting antisemitism in digital communication, integrating discourse-analytical and artificial intelligence (AI) perspectives. It con...

This study explores how the Instagram page @libano_brasil, one of the most-followed Lebanese diasporic pages in Brazil, constructs ‘digital diasporic intimacy’ through commodifying nostalgia, and how such intimacy is...

The growing popularity of social media has transformed corporate Facebook pages into key platforms for public customer–brand communication, organically blending promotional content with open service discourse. This stu...

Purpose. This research examines how the expansion of Indian Premier League Franchises into foreign leagues contributes to India’s global image and soft power influence in international cricket. Methodology. Using a mix...

Abstract Experiencing weight stigma during pregnancy, such as unsolicited comments on physical appearance and weight gain, correlates with adverse mental health outcomes. This study investigated public perceptions of acc...

IntroductionThis study investigates how multimodal metaphors convey two core Traditional Chinese Medicine (TCM) concepts— “Yin Xu” (Yin deficiency) and “Yang Xu” (Yang deficiency)—in short science communicati...

This study investigates how algorithmic infrastructures on Chinese social media govern visibility not through post-hoc deletion but through pre-emptive design. Focusing on Xiaohongshu during the 2025 China—U.S. trade c...