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Materias / palabras clave: financial management, marketing, retail management, entrepreneurship, strategic management, human resources; Social Sciences: Commerce: Business

Materias / palabras clave: marketing management, international marketing, consumer behavior, sustainability marketing, brand management, sales management and retailing; Social Sciences: Commerce: Business

Background: In the rapidly expanding e-commerce sector, stock-outs remain a critical failure, eroding customer trust and revenue. While lean principles are often applied to optimise internal inventory, this study propos...

In the Malaysian concurrent tyre retailing industry, most of the business activities are carried out in the traditional labour-intensive ways. This manual process is prone to inefficiencies, increases operating costs and...

This study investigates the impact of gamification strategies on customer churn reduction in entrepreneurial retail firms, focusing on Millennial consumers in Malaysia’s Klang Valley. Customer churn threatens profitabi...

Background: Digitalisation has become a priority for organisations in their quest to improve service delivery and efficiency, and to increase their market share. To achieve this, organisations need to assess their stren...

Fun Extreme Park is a new theme park in town. After a few years in operation, the park is facing a crisis in declining number of visitors. Revenue is greatly affected as the biggest revenue stream comes from the sales of...

The rise of urban air mobility (UAM) and electric vertical takeoff and landing (eVTOL) aircraft necessitates the development of well-designed vertiports that align with consumer expectations. This study examines consumer...

ObjectiveTo investigate the contamination status of Listeria monocytogenes in frozen prepared dishes collected from Huzhou City during 2023—2024， and to elucidate the antimicrobial resistance and genetic characterist...

Abstract This study aimed to develop appropriate temperature management practices and provide scientific evidence to support the development of sell-by-date guidance for eggs. Washed and unwashed eggs were subjected to s...

Abstract Shelf-life is defined as the amount of time during which a food product retains its desired sensory, chemical, and physical characteristics while remaining safe for consumption. The food industry needs to rapidl...

ObjectiveTo analyze the contamination of Salmonella in prepared dishes from broilers in Zhejiang， China， and to evaluate the risk of Salmonella infection in the population.MethodsFrom 2020 to 2023， quantitative det...

This research focuses on the implementation of Customer Relationship Management (CRM) at Gucci 3 Bunut Store, which is engaged in the leather products industry such as sandals, shoes, and others. The challenges faced by ...

This paper explores the offline shopping preferences of millennial women and strategies to enhance their shopping experience in malls. The study begins with an overview of offline shopping, defining shopping malls, in-st...

This paper examines the effect of website layout, privacy and security, customer experience, customer service, and product delivery service on online shopping satisfaction in Malaysia. With swift economic development and...

The development of a system of indicators and methodologies for monitoring and assessing progress toward achieving the goals of the Decree of the President of the Russian Federation N 312 of May 7, 2024, «On the Nationa...

This study examines the benefits of incorporating Malaysian Real Estate Investment Trusts (REITs) into a mixed-asset portfolio, with a focus on the periods preceding, during, and following the COVID-19 pandemic. The stud...

Data analytics is the essential component in deriving insights from data obtained from multiple sources. It represents the technology, methods and techniques used to obtain insights from massive datasets. As data increas...

Relationship marketing—establishing, developing, and maintaining successful relational exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing relationship marketing and discussing...

We are given a large database of customer transactions. Each transaction consists of items purchased by a customer in a visit. We present an efficient algorithm that generates all significant association rules between it...