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This study investigates the challenges and responses involved in shaping China’s national image through intercultural communication within the landscape of new media. It focuses on problems like cultural misunderstandi...

PurposeThis article examines the impact of banks’ corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-...

Este trabajo reflexiona sobre las formas de producción de conocimiento situado y dialó-gico, desde la integralidad de funciones universitarias, en procesos colaborativos que en-traman relaciones ...