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PurposeThis study examined the association between social media social comparison orientation and physical self-efficacy among Chinese college students, and tested whether body shame and body appreciation mediated this a...

Corporate social responsibility (CSR) communication on social media has become an important strategy for firms seeking to enhance transparency, reputation, and sustainability. However, prior research has focused predomin...

Aim: This study examines the effect of physician-patient communication on sharing healthcare experiences on social media and evaluates the mediating role of patient satisfaction in this relationship. Method: The proposed...

ObjectivesAt the nexus of rapid digitization and demographic aging, leveraging the social potential of digital technologies to achieve active aging goals has emerged as a key concern. Drawing on the digital empowerment p...

IntroductionThis study examines how decentralized social media platforms are reshaping participatory communication and platform governance in contemporary digital environments. Drawing on a socio-technical perspective, t...

The Indo-Gangetic Plains (IGP) remain highly climate vulnerable, where farmers experience limited access to timely, trusted, and contextualized risk information necessary for adaptation. This study examines how exposure ...

This study aims to analyze code-switching practices and mixed morphology in social media communication and to reveal users’ social motives and linguistic awareness toward this phenomenon. The study employs a descriptiv...

Climate change poses threats to the entire world and the Sultanate of Oman, including tropical storms, rising temperatures, and saltwater intrusion. Social media is an important source of information about climate change...

As the global and Kenyan media industries rapidly transition to digital-first, multi-platform storytelling, Mass Communication students are increasingly required to possess advanced technical skills. However, a critical ...

Background: In a volatility, uncertainty, complexity and ambiguity (VUCA) business environment, the survival of small, medium and microenterprises (SMMEs) depends on adopting adaptive, customer-focused marketing strateg...

The rapid expansions of artificial intelligence (AI), big data (BD), and information and communication technologies (ICT) are driving substantial growth in electricity, water, and material demands, with data centers proj...

Abstract English proficiency and communication confidence are vital for graduates entering internationalized workplaces. This study investigates how self-esteem and social exposure factors predict Thai university student...

INTRODUCTION. Local government bodies are facing new communication challenges that arise not only from technological processes but also from social ones. These include convergence, engagement and participation, the speed...

Social media has revolutionised communication, enabling communities to report on their issues in their own way. Thus, social movements all over the world have mobilised the power of social media, as these platforms grant...

IntroductionFamily intimacy—a core facet of family functioning—has been posited to protect college students from negative emotions, yet the mechanisms remain insufficiently specified. This study tested whether social...

The purpose of this study is to examine the impact of green innovation products on an organization’s social performance through mediation of green supply chain management. Using stakeholder resource-based view theory a...

The rapid development of the digital era, public communication has undergone a major transformation such as public figures are no longer limited to formal bureaucrats, but also reaching popular figures from the entertain...

Abstract As social commerce increasingly unfolds within closed and relationally embedded digital environments, understanding how community dynamics translate into sustained information-sharing remains a critical challeng...

IntroductionThis article investigates the linguistic and computational challenges of detecting antisemitism in digital communication, integrating discourse-analytical and artificial intelligence (AI) perspectives. It con...

The growing popularity of social media has transformed corporate Facebook pages into key platforms for public customer–brand communication, organically blending promotional content with open service discourse. This stu...

Throughout history, our capacity to shed tears has attracted the attention of poets, writers, philosophers, and scholars. Moreover, humans' fascination with tears is evident in the significant roles they played in legend...

IntroductionGlobalisation has transformed the way families interact, communicate, and navigate their relationships across contemporary societies. In Nigeria, particularly in urban centres such as Lagos State, increasing ...

Background Challenges in accessing comprehensive sexual and reproductive health (SRH) information and care leave many individuals with spina bifida (SB) vulnerable to unmet SRH needs, risking unfulfilling sexual experien...