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Materias / palabras clave: Narración (Retórica); Storytelling; Communication in marketing; Narration (Rhetoric); Product management; Social media; Authorship

Al analizar la naturaleza de las historias, se observa que se pueden transmitir de tres maneras: narradas (storytelling), mostradas (storyboard) o vivenciadas (role-playing game). El presente libro desarrolla el aspecto ...

Materias / palabras clave: Comunicación; Storytelling; Narrativa

Materias / palabras clave: Diseño industrial; Persuasión (Psicología); Narración de cuentos; Publicidad; Percepción visual; Diseño; Design; Human factors; Psychological aspects; Storytelling in art; Visual communication; Creative thinking

Materias / palabras clave: Storytelling in mass media; Trademarks; Advertising; Medios de comunicación de masas; Marca registrada; Publicidad

Materias / palabras clave: Leadership; Liderazgo

Abstract Effort estimation remains a persistent challenge in agile software development, particularly at the user story level where iterative delivery is emphasized. Inaccurate estimations can result in misallocated reso...

Background: Arabic learning media using the Articulate Storyline application has not been developed much to improve listening skills.  Objective: This study aims to develop one of the Arabic learning media that can im...

Abstract Background Consumer advocacies emphasize embedding lived experience into palliative care provision. However, tokenistic consumer involvement often hinder meaningful consumer participation in decision-making proc...

This study presents the low reading comprehension of elementary students associated with limited vocabulary mastery. It aims to develop picture storybooks assisted by a word search puzzle and examine their feasibility an...

This article examines how the criteria of clarity, brevity, credibility, and appropriateness, which are rooted in classical rhetoric, can manifest in musical works. It explores the analogy between the arts of music and s...

Storytelling is a fundamental human behavior with significant positive potential, but it can also be weaponized for manipulation, control, and societal division. This essay examines the dark side of storytelling through ...

Abstract Stories and narrative represent meaningful communicative events, typical of human beings’ nature since everybody loves reading, telling, and listening to them. They may also constitute digital events, conveyed...

Neglected by colonial constructs, African oral tradition is a rich storehouse of cultures. This paper examines how indigenous narrative reconfigures aesthetic value by foregrounding African oral traditions marginalized b...

The Qur’ān contains only fragments of Adam’s story in six different sūras, apart from several minor references. These may be arranged into five thematic chapters: (1) the creation of man; (2) adoration by angels; (...

Communicating climate change projections to diverse stakeholders and addressing their concerns is crucial for fostering effective climate adaptation. This paper explores the use of storyline projections as an intermediat...

A história da Proclamação da República na periferia setentrional do Império brasileiro (1822-1889), assim como as especificidades de suas consequências culturais na região, ainda carece de análises mais detalhada...

Although early literacy interventions have been widely implemented in preschool education, many existing programs primarily focus on isolated language skills or cognitive processes and are often designed for atypically d...

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Abstract Ornithine lipids (OLs) are phosphorus-free membrane lipids present in many bacteria, but absent from eukaryotes and archaea. Three pathways for OL synthesis have been reported to date. Conditions that induce OL ...

Materias / palabras clave: hypomelanosis of ito; pigmentary disorders; mosaicism

Almost all academics focus on major cities when it comes to analyze the local elections. The electoral process taking place in small villages of Romania does not capture the interest of the mainstream media. Therefore I ...